Cogent Dyanmics International Publishing & Marketing

Based in London and Hong Kong, Cogent Dynamics provides wide-ranging publishing, marketing, website development, database consultancy and implementation to clients worldwide across a wide range of industry categories.

We undertake projects as diverse as management consultancy, marketing and design (both analogue and digital), web development and project management of client requirements.

No two client opportunities or challenges are the same. Therefore nothing at Cogent comes "out of the box" - except our thinking...

You can forget the usual myriad of client account handlers, at Cogent you deal only with the principals, Stephen Gardiner and Mark Johnston, who see projects through from inception to completion.

We have an extensive background in marketing, publishing, advertising, hotels and hospitality, consumer goods and customer management. Our clients have ranged from international news, financial and consumer publications to oil companies, investment banks, media agencies, entertainment and even Asia's leading superyacht broker...

It costs nothing to talk. Why not get in touch and see what we can do for you...

People at Cogent Dynamics

Stephen Gardiner

Stephen held the positions of Marketing Director at The Economist in London for thirteen years and was a Vice President at Time Inc based in Hong Kong for a further eight.

Combined with over 20 years consultancy work based in Europe and Asia he has deep and wide-ranging marketing knowledge uniquely combined with hands-on digital experience.

We'll let a client take it from here...

"Business recommendations are easy to make. You can talk about hard work, creativity, or attention to detail, or professionalism... Or all of that stuff.

But it's harder to talk about friendship, or great advice that's generously and freely given, or respect, or the value of experience... or laughter. Stephen embodies the traditional business touchstones above, and I'd recommend him on that basis alone.

But he's also been a mentor to me, which is something I hadn't expected. By the time we met I'd already been running my business for over 10 years. You tend to think you know everything by then, turns out I was wrong. Glad I was.

Turns out life's more fun and profitable since I got to know Stephen. You should try it."

Nick Warren, Managing Director
Semantic Limited

Mark Johnston

The following tells you a lot about Mark.

Deep hands-on experience with some of the world's best known brands in hospitality, advertising, publishing and FMCG in some of the most challenging business environments.

He has over 20 years experience holding senior marketing positions based out of Hong Kong working in regional markets throughout Asia, Australasia, Middle East and Africa plus independent consultancy experience.

  • Leisure Marine Luxury Yachts
    Group Marketing & IT Director - Simpson Marine
  • International Hotels
    Director of Marketing, Asia Pacific & Australia - Hilton Worldwide
    Director of Field Marketing APAC, Holiday Inn
  • Regional Publishing & Media
    Director of Marketing, Asia - Time Magazine
  • FMCG
    Director of Marketing, Lighting Products, Asia Pacific, Middle East & Africa - Energizer
  • Marketing Services
    Director/Partner - Kirby Marketing, Sydney
  • Automotive and Marine Protective Coatings
    Business Development Director,†Gtechniq
  • Finished Goods Trading
    Business Development Manager, Grandex

Just a few of the clients Cogent has worked with:


Semantic - Designers at Work

Far more than a design agency, Semantic use web design, psychology and business experience to help clients sell, products, services and ideas.

Cogent are now in their 5th year of collaboration with Semantic on a wide range of projects.

Simpson Marine

Simpson Marine - Asia's Leading Yacht Broker

A joint venture web site development between Semantic Ltd and Cogent Dynamics.

Simpson Marine, headquartered in Hong Kong, have been Asiaís leading yacht dealership and brokerage for almost 30 years. Simpson also supply superyachts, custom yacht construction, full yacht servicing and charter from ten offices across the Asia-Pacific region. They represent leading yacht brands such as Azimut, Beneteau power & sail, CNB, Lagoon, Nautorís Swan and Sea Ray.

Semantic and Cogent Dynamics have previous experience of close collaboration in developing web solutions for clients. We bring together a unique blend of web design and technical excellence, marketing expertise and project management that delivers results.

Cogent also provided ongoing multi-linguage content management (English, simplified and traditional Chinese - including translation - and Russian) across the main site and several microsites.

International Theatre & Management Ltd

IT&M - International Theatre and Music

IT&M produces musicals for professional theatre, amateur dramatic societies and schools. Cogent provides the creative and logistics for an ongoing series of
e-marketing campaigns for IT&M's expanding list of productions (see our Digital Portfolio), together with an ongoing program of digital marketing web banners.

Rhinegold Publishing

Rhinegold Publishing

Rhinegold is a respected UK-based publisher of music magazines, educational study guides and directories. A two-year project with Rhinegold covered a wide spectrum of activities including marketing strategy and planning, rejuvination of newsstand sales, outsourcing reviews, project management of Rhinegold's new website as well as management consultancy projects. Cogent also physically handled all content management for the website and numerous e-marketing campaigns (see our Digital Portfolio).


Newsweek International

Cogent conducted training seminars and publishing consultancy for Newsweek Asia-Pacific based in Hong Kong.

Asian Integrated Media

AIM, Asian Integrated Marketing

Cogent created a website for Asian Integrated Media. A media agency with a long-standing history in Asia, AIM includes sales representation for all Cathay Pacific and DragonAir's inflight media in its portfolio of clients.

Burda Asia Holdings

Burda Asia Holdings

Burda Asia Holdings is part of the German Burda Publishing Group. Cogent provided on their behalf publishing and marketing consultancy to Design House Inc.

Design House Inc, based in Seoul, is a leading Korean language publisher of lifestyle and design magazines including Home Living & Style, Design Monthly and Dove.

Energizer Asia-Pacific

Energizer Lighting Division

Cogent created the first product website for the Lighting Products Division of Energizer Asia Pacific, including an "extranet" facility for the distribution of technical specifications and materials to regional offices and agents. Cogent Dynamics also produced for Energizer an offline database capable of tracking the development of a wide range of lighting products.



Cogent Dynamics created for the Asia-Pacific and Europe-Africa-Middle East editions of BusinessWeek. BWFastTrack was a unique, web-based, online customer relations management solution that allowed subscribers to directly manage many aspects of their subscription to the magazine. BWFastTrack also provided the platform for an ongoing electronic renewals program and a number of on-line order facilities related to specific marketing initiatives.

The Standard

The Standard, Hong Kong

Another implementation of our "FastTrack" e-CRM software solution. This time for The Standard one of Hong Kong's leading English language dailies. Provided a full customer service package for subscribers to the paper and a platform for online marketing initiatives.


One of the services we provide to clients is helping them develop highly cost and response effective e-marketing programs. Not only do we analyse and specify what is required but also provide the creatives, logistics for sending and subsequent tracking of effectiveness. Below are just a few web versions of email campaigns created and sent by Cogent Dynamics - including some of the most exclusive and expensive products you will ever likely see marketed in this way. Click on the thumbs below to view.

Digital Projects        

Some examples of e-marketing initiatives for Simpson Marine following the development of their website. More than 30 million US dollars worth of yachts in these three emails. Open rates exceeded industry averages by some 65%.

Simpson Marine, e-marketing
Simpson Marine, e-marketing
Simpson Marine, e-marketing


The Arts

IT&M, The Adventures of Mr Toad

The Adventures of Mr Toad

IT&M, Alice through the Looking Glass

Through the Looking Glass

IT&M, A Christmas Carol

A Christmas Carol

Peter Pan
Over 140 productions licensed in
2031-14 including 66 in the USA and Canada


IT&M, Peter Pan the Musical

Peter Pan the Musical

IT&M, Peter Pan the Musical
Peter Pan the Musical


Choir and Organ Calendar

Choir & Organ Calendar

Rhinegold Publishing, Dictionary of Music in Sound

Dictionary of Music in Sound

Rhinegold Publishing Website Launch

Rhinegold website launch



We are fortunate to inhabit two of the most vibrant cities on the planet. A few shots of our home towns - London & Hong Kong below... and yes, we handle client photography too!

Just click a thumbnail to enlarge - pictures will open in a new window

Victoria Dock, London   Excel & Victoria Dock, London   Victoria Dock and Canary Wharf, London
IFC Building, Victoria Harbour, Hong Kong   Victoria Harbour, Hong Kong   Two IFC, Hong Kong

To find out how Cogent Dynamics can assist you in achieving a wide variety of your business and corporate goals please contact Stephen or Mark as follows:

  • Stephen Gardiner
    London: Telephone +44 (0)20 8464 7766

  • Email Stephen Gardiner
  • Mark Johnston
    Hong Kong: Telephone +852 945 73041

  • EMail Mark Johnston